Plant in a sunny spot with well-drained soil. Space plants about 3 feet apart. Water regularly, especially in dry periods, ensuring soil remains moist but not waterlogged. Fertilize in early spring with a balanced rose fertilizer. Prune in late winter or early spring, removing dead or weak stems and cutting back to outward-facing buds. Deadhead spent blooms to encourage continuous flowering. Protect from pests and diseases with appropriate treatments as needed.