Choose a sunny location with well-drained soil. Space plants about 3 feet apart. Water regularly, especially during dry spells, ensuring the soil remains moist but not waterlogged. Fertilize in early spring with a balanced rose fertilizer. Prune in late winter or early spring, removing dead or weak stems and shaping the plant. Deadhead spent blooms to encourage continuous flowering. Protect from pests and diseases with appropriate treatments as needed.