Plant in well-draining, acidic soil with a pH of 4.5-5.5. Choose a location with full sun to partial shade. Space plants 3-4 feet apart. Water regularly to keep the soil consistently moist but not waterlogged. Fertilize in early spring with a balanced, acid-loving plant fertilizer. Prune in late winter to remove dead or weak branches and to encourage new growth. Protect from extreme cold and pests.