Plant in well-drained soil with full sun exposure. Space plants 3-4 feet apart to allow for air circulation. Water regularly, especially during dry spells, ensuring the soil remains moist but not waterlogged. Fertilize in early spring with a balanced rose fertilizer. Prune in late winter or early spring to remove dead or weak stems and shape the plant. Deadhead spent blooms to encourage continuous flowering. Protect from pests and diseases with appropriate treatments as needed.