Plant in a location with full sun and well-drained soil. Space plants about 3 feet apart. Water regularly, especially during dry spells, ensuring the soil remains moist but not waterlogged. Fertilize in early spring with a balanced rose fertilizer. Prune in late winter or early spring, removing dead or weak stems and cutting back healthy stems by one-third to promote vigorous growth. Deadhead spent blooms to encourage continuous flowering. Protect from pests and diseases with appropriate treatments as needed.