Plant Wedding Gown® Hydrangea in well-drained, rich soil with partial to full sun exposure. Ensure consistent moisture, especially during dry spells, to maintain lush blooms. Prune lightly after flowering to shape and encourage new growth, but avoid cutting back too much as this can reduce next season's blooms. Fertilize in early spring with a balanced, slow-release fertilizer to promote healthy growth. Protect from harsh afternoon sun in hotter climates to prevent leaf scorch.