The Price is White carries wide overlapping white petals around a green cone, which reads cleaner and cooler than the coppery cones most white coneflowers have. Echinacea Color Coded The Price is White grows 20 to 22 inches tall and 16 to 18 inches wide in full sun to part sun, hardy from Zone 4 through Zone 8.
Bloom runs from summer into fall above dark green foliage, and the flowers are lightly fragrant.
White shows best at dusk and in the shadier corners of a bed, which is worth considering when you place it.
Leave the last seedheads standing at the end of the season for goldfinches. Coneflowers take drought, heat, humidity, and poor soil once established, and they want well-drained ground. Winter wet is the usual cause of failure, so avoid low spots that stay saturated. Deer generally leave them alone.