White Swan Coneflower |Spotswood Greenery

Photo courtesy of Spotswood Greenery

White Swan Coneflower |Spotswood Greenery

Photo courtesy of Spotswood Greenery

White Swan Coneflower |Spotswood Greenery

Photo courtesy of Spotswood Greenery

White Swan Coneflower |Spotswood Greenery

Photo courtesy of Spotswood Greenery

White Swan Coneflower

Echinacea purpurea 'White Swan'

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Pairs well with

White Swan carries white petals that angle back from a coppery-yellow cone, giving the flowers a relaxed, informal shape rather than a flat face. Echinacea purpurea 'White Swan' grows 24 to 36 inches tall and 18 to 24 inches wide in full sun to part sun, hardy from Zone 3 through Zone 8.

Bloom starts in early summer and continues into fall. This is an older seed-grown selection, which means it comes true from seed and self-sows modestly, so expect a few volunteers.

The stems are tall enough for the middle of a border and stand without staking. The flowers cut well and hold in a vase.

Leave the last seedheads standing at the end of the season for goldfinches. Purple coneflower takes drought, heat, humidity, poor soil, and clay once established, and full sun gives the sturdiest stems. Deer generally leave it alone.

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Size at Maturity

Height 24"- 36" Spread 18"- 24"

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Growing Zone

USDA Hardiness Zones 3-8

Lowest Temperatures -40°F to -30°F

Light Requirements

Full sun to part sun- at least 4 hours direct sun per day

Wildlife Benefits

  • Supports Bees
  • Attracts Songbirds
  • Attracts Hummingbirds
  • Attracts Butterflies

Special Conditions

  • Deer Resistant
  • Drought Tolerant

Seasons of Interest

  • Summer
  • Fall

How to Plant

Give your new plant the best start possible. Click here for general planting instructions.

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Planting and Care Guide

Planting Tips

Plant in spring in average, well-drained soil, spacing 18–24 inches apart. White Swan produces clean, pure white petals surrounding a golden-orange central cone — one of the most classic and reliable white-flowered coneflowers. It adapts to average garden conditions without special preparation. Water regularly for the first few weeks, then reduce as the plant becomes drought tolerant.

Care Tips

Deadhead spent blooms to encourage continuous flowering, or leave seed heads for birds. Divide every three to four years in spring to maintain vigor. No heavy fertilizing is needed. The pure white petals and golden center create a classic, clean color combination that works beautifully with virtually any companion plant. An outstanding nectar source for pollinators throughout the summer months. Excellent for cutting.

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