For optimal growth, plant Echinacea x Sunmagic Vintage Ruby in a sunny spot with good air circulation. Ensure the soil is well-drained and amend it with organic matter to improve fertility. Water deeply but infrequently, allowing the topsoil to dry out between waterings. Remove faded flowers to promote new blooms and enhance the plant's appearance. Apply a layer of mulch to maintain soil moisture and reduce weed competition.