Sunmagic Vintage Ruby opens a deep ruby red that softens as the flowers age, giving the plant several tones at once through the season. Echinacea Sunmagic Vintage Ruby grows 18 to 24 inches tall and wide in full sun to part sun, hardy from Zone 4 through Zone 9.
Flowering runs from early summer into fall, produced heavily on stiff upright stems that need no staking. It reblooms through the season, and deadheading extends the run.
The habit is compact and even, which suits a container or a front-of-border planting where a taller coneflower would crowd its neighbors.
Leave the last seedheads standing at the end of the season for goldfinches. Coneflowers take drought, heat, humidity, and poor soil once established, and they want well-drained ground. Winter wet is the usual cause of failure, so avoid low spots that stay saturated. Deer generally leave them alone.