Plant in well-drained, acidic soil with a pH of 5.5-6.5. Choose a location with partial sun to partial shade, avoiding harsh afternoon sun. Water regularly to keep the soil consistently moist but not waterlogged. Fertilize in early spring with a balanced, slow-release fertilizer formulated for azaleas. Prune after the first bloom cycle to maintain shape and encourage reblooming. Protect from extreme cold and wind.