For optimal growth, plant Echinacea Sombrero® Sangrita Balsomanita PPAF in a sunny location with well-drained soil. Ensure consistent watering during its initial growth phase, tapering off as it matures. Regular deadheading will promote prolonged blooming and a neat appearance. Trim back the plant to ground level in late autumn to ready it for winter. An annual application of balanced fertilizer in spring will enhance its growth and flowering potential.