Plant in well-drained, fertile soil with partial to full sun exposure. Water regularly, ensuring the soil remains consistently moist but not waterlogged. Deadhead spent blooms to encourage continuous flowering and maintain a tidy appearance. During the growing season, apply a balanced, slow-release fertilizer to support robust growth and vibrant blooms. In colder climates, provide a protective layer of organic material over the root area during winter to insulate against freezing temperatures.