Ensure the plant is in a location with partial to full sun, as it thrives best with adequate light. The soil should be well-draining and rich in organic matter to support healthy growth. Water regularly, especially during dry spells, but avoid waterlogging the soil. Deadhead spent flowers to encourage continuous blooming and maintain a tidy appearance. In colder climates, provide a layer of organic material over the plant in late fall to protect the roots from freezing temperatures. Regularly check soil moisture and adjust watering as needed to keep the plant healthy and vibrant.