Alcea Spring Celebrities 'Purple' is a compact hollyhock variety known for its vibrant purple blooms. For optimal growth, plant it in a location with full sun exposure to encourage robust flowering. Ensure the soil is well-draining and enriched with organic matter to support healthy root development. Water regularly, especially during dry periods, but avoid waterlogging. Deadhead spent flowers to promote continuous blooming and maintain a tidy appearance. This plant benefits from staking in windy areas to prevent stem breakage. Regularly check soil moisture and adjust watering practices to prevent stress and ensure lush growth.