Azalea 'Bixby' prefers a plant with filtered sunlight, such as under the canopy of taller trees, to mimic its natural woodland habitat. Ensure the soil is consistently moist but not soggy, and use mulch to conserve moisture and suppress weeds. After blooming, prune lightly to maintain shape and remove spent flowers. Apply a specialized azalea fertilizer in early spring to support healthy growth and vibrant blooms. Regularly check soil pH, keeping it on the acidic side to promote optimal health and flowering.