Cornus sericea ‘Kelseyi’ flourishes in full sun to partial shade, requiring consistently moist, well-drained soil. Ensure regular watering, particularly in dry periods, to sustain its lush appearance. Prune in late winter or early spring to promote vigorous growth and a tidy form. Apply mulch to conserve soil moisture and minimize weed competition. Adaptable to various soils, it shows optimal growth in slightly acidic environments.