Plant Sugar Buzz® Rockin' Raspberry Bee Balm in well-drained soil enriched with organic matter, ensuring it receives full sun for optimal blooming. Water regularly to maintain consistent moisture, especially during dry spells, but avoid waterlogging. Deadhead spent flowers to encourage continuous blooming and maintain a neat appearance. In early spring, cut back old stems to promote vigorous new growth. Divide clumps every 2-3 years to prevent overcrowding and rejuvenate the plant.